ROSS · vs · Coldiq
Coldiq is the gold-standard GTM-engineering agency · Sacha Roussakis-Notter · 188 atomic skills · 137 buying signals · $7M ARR built in 24 months serving lead-gen agencies and B2B sales US tech.
ROSS productizes 90% of that playbook · same signal library, executed by 9 AI agents on a multi-tenant runtime you own · €499/mo vs $5-15k/mo retainer.
What Coldiq got right first
137 buying signals · canonical
Funding rounds · hiring posts · tech-stack moves · job-posting velocity · champion exits. Sacha codified the modern outbound signal library before anyone else.
7 master-skills · 188 atomic
Clay enrichment · cold email · LinkedIn ads · LinkedIn content · list building · n8n · signal-sourcer. Productized methodology that travels.
$7M ARR in 24 months · proof
No outbound category leader has scaled faster on EU + US lead-gen agency ICP. Operator credibility is real and we cite it.
GTM engineering as a discipline
Reframed "growth hacker" into operator-engineer hybrid. ROSS adopts the framing wholesale.
10 dimensions · head-to-head
| Dimension | ROSS | Coldiq |
|---|---|---|
| Delivery model● | Software you own · self-serve + assisted | Done-for-you agency retainer |
| Voice agent● | Sara · cara A/B/C · Vapi + LiveKit dual | No · text-only playbooks |
| Buying signal library= | FLOW · 137 signals + 11 GTM plays · auto-fire | 137 signals · agency-executed manually |
| Skill library= | 67 canonical skills · Mastra TS runtime · 9 agents | 188 atomic skills · human-executed |
| Multi-tenant● | Postgres RLS · sub-accounts · white-label Agency tier | Per-client engagement · no platform |
| CRM bridge● | Twenty CRM + Attio paradigm · MEDDIC auto-score | Works with your CRM · no native |
| EU sovereign● | Frankfurt · Hetzner k3s · GDPR + AI Act art. 50 | US-default ops · GDPR-friendly |
| Cost attribution● | Langfuse L30 · per-agent per-tenant per-action | Monthly retainer invoice |
| Pricing● | €499 Startup · €2.499 Autopilot · €1.499 Agency white-label | $5-15k/mo retainer · 6-mo minimum |
| Founder authority= | David Mayoral · Forbes 30U30 · ROSS = AI-native | Sacha Roussakis-Notter · $7M ARR proven |
Service · vs · software
- $5-15k/mo retainer · 6-month minimum
- Custom Slack channel · 24-72h cycle time
- Outputs live in your tools · you don't own the engine
- Scales linearly with headcount Coldiq hires
- Churn risk: lose engagement, lose the playbook
- €499-€2.499/mo · cancel any time
- Sara + Will + Maya + FLOW · real-time autonomous
- You own the runtime · 9 agents · 67 skills · MIT-licensed core
- Scales with usage, not headcount
- Stack persists · churn = export to your own Twenty
Coldiq + ROSS · better together.
Agencies running the Coldiq methodology adopt ROSS Agency tier (€1.499/mo white-label) as their delivery platform. Same 137 signals, executed by 9 AI agents instead of 5 humans. Margin expansion 4-6x without quality loss.